Technology Writer will Drive Sales & Retain Clients

  • White Paper
  • Case Studies
  • Online Content

Welcome to

You understand your technology or product or service. Your managers and staff understand it too (we hope). Your partners and sales channel understand it (maybe). But your prospective customers don’t.

Prospective customers aren’t going to put a lot of time and effort into understanding your technology or product or service. If you can’t make it absolutely clear to them—what it is, how helps them, how it works, why it works, and how it fits with everything else they’re doing—and do it fast, they won’t buy. And if your managers, staff, partners, and sales channel don’t thoroughly understand it, they probably can’t help your prospective customers

This is where I can help. As a full-time freelance writer, researcher, and analyst specializing in technology and business, I explain complex stuff so your prospective customers (and your managers, staff, partners, and sales channel) will understand it and buy it. You might say I translate techno-buzz, consultant babble, and management-speak into plain English. But what I really do is give you the tools to drive sales.

You can use me for a wide range of projects:
  • White papers
  • Web/E-commerce content
  • Business plans
  • News and feature stories
  • Press and analyst materials
  • Communications and marketing collateral
  • Technical backgrounders
  • Corporate backgrounders
  • ROI analyses
  • Competitive analyses
  • Customer case studies and testimonials
  • Presentations and scripts
  • Newsletters
  • Reviewer/evaluator guides
  • Sales guides
A book is the best sales collateral you can have – ask me about ghostwriting your book
Alan Radding • PO Box 590340 • Newton, MA 02459 • 617-332-4369 •